Digital Content & Social Media Strategist

Foley Equipment (CAT) | Kansas City, MO

Posted Date 6/22/2022

The Role

The Digital Content & Social Media Strategist will be responsible for overall content strategy and publishing for all digital channels (key social media platforms and Foley website). This person will partner with internal stakeholders to develop content calendars and plans, then ensure seamless execution. The Digital Content & Social Media Strategist will serve as the primary liaison with content creators (agency partners, internal partners) as well as self-performs some content creation.

What you will do in this job:

  • Oversee overall content strategy and publishing for all digital channels such as Facebook, LinkedIn, Instagram and Twitter.
  • Assist in the development of content strategy for all digital channels.
  • Develop, coordinate, and execute integrated content calendars that balance needs across business units (internal and external).
  • Report and help assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, and overall return on investment for digital marketing and communications initiatives.
  • Coordinate (and occasionally perform) content creation leveraging agency partners and internal resources.
  • Maintain all messaging and branding consistency across digital channels.
  • Help develop and oversee execution of social media strategy, ongoing content development, coordination of multiple business line execution, and customer engagement.

Our Ideal Candidate

  • Bachelor’s degree or higher or equivalent work experience, preferably in graphic design, marketing, communications or related field, and 2-4 years of related experience in marketing and/or communications with experience in digital/interactive marketing; or a Master’s degree and 1 year of applicable experience.

What will put you ahead:

  • Measured experience building campaigns for social media, email marketing, and e-commerce.
  • Working knowledge of creating assets for Facebook, Twitter, LinkedIn, Instagram, TikTok.
  • Working knowledge of how to use CMS, in particular Word Press.
  • Graphic Design experience using Adobe Creative Suite preferred.
  • Copywriting and understanding of brand tone-of-voice preferred.

Who We Are

Foley Industries and its subsidiaries Foley Equipment, Foley Power Solutions, Foley Rental and SITECH Central have proudly served and represented Caterpillar for nearly 80 years. Committed to customer success across Kansas and Western Missouri, Foley strives every day to deliver excellence across the full range of equipment and power generation sales, rental, service, and technology solutions. With 1,000 employees in 15 cities, we are dedicated to being Your First Choice. For more information, please visit

What we can offer you:

  • Competitive pay
  • 401(k) with matching
  • Full insurance benefits
  • Holiday, PTO, Parental Leave
  • Casual dress attire
  • Family owned company where you’re more than just another employee

Foley Industries, Inc. is an Equal Opportunity Employer – Race/Gender/Veteran/Disabled/Sexual Orientation/Gender Identity. To request a reasonable accommodation or assistance in completing the application, call 316-943-4211 or email

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